This is Macula Executive Coaching
"Efforts and courage are not enough without purpose and direction."
- John F. Kennedy
Let's get to know each other.
Integrity
Curiosity
Generosity
Excellence
Initiative
understanding, and growth. We believe that curiosity fuels
innovation, fosters creativity, and propels us toward new
horizons of possibility. It's this insatiable thirst for learning that
allows us to stay ahead in an ever-evolving landscape.
giving wholeheartedly to our clients, offering not just our
expertise but also our empathy, support, and understanding.
Our aim is to exceed expectations, enriching the lives of those
we serve through acts of kindness and generosity.
continuous improvement, viewing every challenge as an
opportunity to refine our skills and deepen our expertise. By
pursuing excellence, we ensure that our clients receive nothing
but the highest quality of service and guidance, tailored to meet
their unique needs and aspirations.
change proactively. We understand that progress requires
courage and initiative, and we empower our clients to step
outside their comfort zones. Thereby they seize opportunities
for growth and transformation.
Our 3C’s Coaching Framework
Our brain is useless without our heart, our body is ineffective without the brain, and our soul remains unexpressed without the other two.
Leaders, teams, and organizations achieve peak performance when they connect with the heart, think coherently, and ensure the three intelligence centers collaborate.
Evaluation and Goal Setting
We work closely with our clients to analyze their challenges and goals, pinpointing gaps between performance and aspiration. Employing various methods, such as 360-degree feedback, online personality assessments and introspection worksheets, we uncover needs and strengths, laying a robust foundation for their development.
Connection
We create a non-judgmental safe space where our clients feel a sense of trust and confidentiality, knowing they can openly share their thoughts and experiences. Powerful, thought-provoking questions encourage reflection and insight, leading to profound self-discovery. They gain deeper understanding of themselves, their values, and their life purpose, leading to greater confidence and authenticity in their actions and decisions.
Coherence
Through professional active listening and constructive feedback, we help clients identify limiting beliefs, fears, or other behaviors hindering growth. By uncovering root causes and utilizing reframing and visualization techniques, we assist them in gaining clarity and the courage to redefine success with bold goals. Together, we establish structured, realistic plans focusing on priorities.
Collaboration
In the final stage, our focus shifts to action. We will help our clients to embody the insights from previous modules by establishing new habits that regulate emotions and maintain mental fitness. We will set up an accountability system based on their strengths, intuition and external support, helping them stay focused and motivated.
Progress Review and Adjustment
We regularly review progress toward our clients' goals, ensuring they stay on track. We adjust strategies and tactics based on feedback and evolving circumstances, staying flexible and responsive. Celebrating their successes along the way boosts morale and motivates them to achieve even more.
Curious to discover the power of our 3C’s framework?
Explore how our team can help you align, inspire and mobilise, to reach your genuine potential.
Meet Frie
With a blend of German precision, French curiosity, and Mexican warmth, Frie integrates a diverse perspective to her work, embodying cultural fusion.
Through intuitive reflection and rigorous data assessment, she brings clarity to complex challenges. Frie is known for her contagious energy and her ability to inspire leaders to recognize and seize opportunities, guiding them toward their unique greatness.
Professional Experience
With nearly two decades of entrepreneurship and corporate leadership experience, I'm a seasoned executive fluent in four languages, thriving in multicultural environments. As Chief Marketing Officer LATAM, I restructured teams, led international marketing, and developed a new brand. I've also driven sales and optimized budgets at renowned brands like Chanel and Dior. As Founder and CEO of Dulce de Lana, I empower low-income families in Mexico. I've coached teams throughout my career and have been professionally coaching for over a year, with 100+ hours of conversations and 20+ clients. Passionate about travel and culture, I've explored over 40 countries. I enjoy reading books about personal growth, human development, and strategy, and I practice yoga and meditation. Currently, I'm also training for a half marathon. :- )
My Story
From a young age, I've been drawn to the mysteries of the human mind and the wisdom of the heart. Philosophy, psychology, and the workings of our brain have always fascinated me, and in my childhood, I was known for being guided by my intuition. However, as I grew older, I veered away from this intrinsic interest and focused on external achievements and conventional measures of success. I pursued a linear corporate career, achieving what many would consider great success.
But everything changed when my first daughter, Emma, was born. Motherhood shook me to my core, challenging me to question everything. Is this path I'm on truly aligned with my purpose? How do I want to show up for my daughter and the world? These questions led me to a pivotal moment where I realized that my career no longer resonated with my values and purpose in life.
I made the bold decision to leave my corporate career behind and founded Dulce de Lana, a brand that embodied my values and mission. It became my anchor through the storms of motherhood, additional pregnancies, and the challenges of the pandemic. Seven years later, I had achieved what I had dreamt of—a loving family, a successful brand, and a sense of fulfillment. Yet, I still felt a deep void within me.
Returning to the corporate world seemed like the logical step, but it didn't bring the fulfillment I sought. It was then that my best friend recommended a German personality online coaching course, which marked the beginning of a profound inner journey.
Through meditation, journaling, and one-to-one coaching sessions, I began to unravel the layers of conditioning and rediscover my true self. It was hard work, but with each step, I felt my heart, gut, and brain aligning, creating a sense of coherence and clarity. For the first time, I no longer sought approval or recognition from others—I knew who I was, and that was enough.
Today, I feel a deep sense of serenity and assurance, knowing that I am aligned with my purpose and values. My journey has taught me that true fulfillment comes from within, and I am grateful for the challenges that have led me back to myself and into coaching.
My beliefs
Uncover Your Unique Strengths
As an executive coach, I focus on helping you uncover your unique strengths, values, and talents. By finding meaning and purpose from within, we can leverage your uniqueness for personal and professional growth.
Develop Self-Awareness
Self-awareness requires discipline, attention, and a commitment to improvement. I serve as a sounding board and thought partner, helping you tap into your virtues and develop new competencies for long-term change.
Cultivate an Authentic Identity
My coaching emphasizes cultivating a strong inner foundation before pursuing external success. It's about crafting an authentic identity aligned with your values, living authentically, and thriving in all areas of life.
Who I work best with
- You believe in the power of values and purpose, recognizing that true success aligns with your core beliefs
- You are creative and courageous, unafraid to step out of your comfort zone and explore new approaches
- You are curious and open-minded, eager to learn different perspectives and ways of thinking
- You challenge the status quo and yourself, sensing there's more to life and work than what meets the eye
- You value lasting change, knowing it requires time, practice, and commitment, prioritizing meaningful, sustainable growth over quick fixes
